"Modern Reminisce"

Objective:

The aim of this project is to propose programs that will help in resolving the site issues based on the research and site analysis.

Hypothesis:

As offline shoppings has seen to be slowly replaced by the advancement of online shopping. Orchard Road is known as the shopping heaven has lost its attractiveness to the tourists. Orchard roads’ history and culture are unknown to many tourists due to the lack of publicity. Hence, there’s a lack of connectivity between the tourist and the Orchard road. The aim of this project is to propose programs that will help in resolving the site issues based on the research and site analysis.

Target audience

Through the site analysis and research, my target audience is solo-travelers between the age of 23-38.